Search engine optimization is the process of affecting the online visibility of a website
PPC enables the search engine to cater to searchers and advertisers simultaneously. The exclusive benefit or advantage of Pay per click marketing is that Google and other ad networks don’t just remuneration the maximum bidders for ad space, but they reward the maximum quality ads (meaning- the ads that are most popular with the users). The better your ads, the greater you’re click-through rates and the lower your costs. Some of the more major benefits or services of pay-per-click marketing are
Fast results - As, in this fast world, time is really precious and businesses need the result and they want them fast and PPC is perhaps the fastest way to run an advertising campaign and get instant results.
Measurable results - measurable targets are the important feature of a PPC campaign. You can measure anything that is related to PPC campaign from costs, profit, visits and many more. No dependencies on SEO or Google Algorithmic changes.